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If you have read any information about successful marketing, you know that the only way to find clients and sell your services / business is to “get the word out.” One of the most effective approaches is to share information about what you do by giving presentations to groups, organizations, companies and associations.

There are many groups and organizations that welcome free speakers who have interesting and helpful information to share. Kiwanis and Rotary clubs offer a good venue for starting, because they are usually in need of speakers, are comfortable and welcoming listeners, and also — if you are good — will recommend you to other Kiwanis and Rotary clubs.

I have found, however, that these groups do not have many members who will materialize into clients, but they are excellent for practicing and, who knows, they may tell a potential client about you.

Groups that will pay off with potential clients for your business are Chambers of Commerce, Junior Chambers of Commerce, Associations and Organizations that are related to your services and products. You may even want to join a few groups where you can network, and also let them know that you have information that you would be willing to share in a presentation.

Nowadays, it is even hard to sell a group on getting something for free,The next question is, then, how can you use this for marketing your own business? Give something away for free. Hold a drawing at the end of your presentation (you can lead up to it during your talk). For example, at a conference where I was presenting two sessions, I held a drawing for my presentation book. Anyone who wanted to be in the drawing dropped their business card in a bowl. Because I send out a bi-weekly e-newsletter, I directed anyone who wanted to be put on my mailing list to write a “yes” on the back of the card. I had plenty of names to add to my list.

If you don’t already have any products, you can create a special report that you will send to those who share their cards and e-mail addresses. These are all potential clients.

Do not think of this as a sales presentation and what’s in it for you.Think of this as a helpful conversation that will be of use to your listeners. You care about them and want to help THEM

No matter how informative any presentation is, it tends to get boring and audience tends to lose focus and concentration. This is more often the case, especially when the subject is technical or includes topics that need description. The ideal solution is to throw in some jokes and make the atmosphere light. This will surely be a welcome and change and will surely result in attentive listening and increased concentration. Do make sure that these punches are introduced well before the audience reaches a saturation point.

Who says serious images or boring logos can be added to the slides, one can add pictures of cartoon characters and aptly fit them in the presentation. Again, do not overdo it; otherwise it will take the focus away from main topic or purpose of the meeting.

Lines after lines and long paragraphs, if you find it bland so will your viewers. Presentation should be treated like a narrative; it’s like narrating a story, which the audience will love to hear and will be keen to know the next point. You can add jazz to the slides by using fade in fade out effects, or animation or simply include some sound files. The efforts you take to gather classify data and prepare a presentation, presenting it well also adds to its success. The layout of slides, font color, font size and the order of the topics and many other factors cannot be ignored and need to be taken care off.

Do not forget to make the presentation visually pleasant as well as easy on eyes. Keep it clean and simple, rather using gaudy colors that merely make it look like an eye sore, use basic and light colors and normal fonts. Avoid cluttering the slide with data, use numbering or bullets to differentiate titles and sub titles. Highlight or bold the important text; if you want to ensure that in the course of the presentation, the listeners need to know a particular point, you can also insert notes at the bottom of every slide. The advantage of this notes section is that only the presenter sees it.

Keeping all interested and engaged is truly a tough job and to handle all this with ease all you need is cues and prompts. These additions not only pique interests but help you in taking the topic forward without disturbing the flow of the PPT.

All these efforts and endeavors are to achieve a single goal of giving an effective presentation. Once you get the hang of it, nothing can stop you from delivering successful presentations. These minor points when included the presentation turns out be simply flawless and good. You can also give a mock presentation so that you are able to review it and detect the errors or flaws.

In a nutshell, think like the audience, if you find a particular thing bland so will they. The more presentations you give the better you will get at it. You can also refer to variety of websites and self-help blogs that give you tips to enhance your presentation.