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Three kits are an impressive way to store and display information in a form that is easily accessible. In fact, they are ideal for binding training manuals, product information and great reports. Many companies choose presentation binders for this type of application. Also known as a clear vision or clear overlap of folders, each folder has a clear vinyl overlay on the front, back and spine. These clear vinyl overlays allow you to insert a title page, about your company and the title of his report or document. This allows you to customize your notebook to its report and its needs.

As simple as this sounds, in reality there are some things to consider when you’re looking for a three-ring binder presentation. Here are five things …

1. Color: Clear overlay binders are the most commonly available in white. However, if you look hard you will probably be able to find almost all of the different folders in black too. A limited number of clear overlap folders are available in navy blue. Other colors that have to be produced and custom could be very costly.

2. Ring Style: Clear 3-see folders are available in three standard configurations of the ring. The two most common styles of ring ring road and D-ring. However, the binders can also be purchased with ez-d-loading of the Rings. Ez D-ring folders and folders of cargo tend to be a better fit for the big papers round, while the folders are the most commonly used for small presentations. In general, round folders have rings attached to the backbone of the folder, while d-folders and folders ezload have rings attached to the back of the folder.

3. Thickness: Presentation folders are available with rings as small as 1 / 2 “in diameter or larger than 43 in diameter. In general, kits are available in increments of half an inch. It is important to note that more than 3 folders “are not available with a round of the Rings and that the size of the rings folder does not reflect the actual size of the folder on the platform.

4. Size: Most of Clearview kits are designed for 8.5 “x 113 letter-sized documents. However, if you’re looking for binders that accomidate his letter size documents, legal documents or 11 “x 173 presentations are some options available. These options are much more difficult to find, and often the options available in these sizes are very limited compared to regular letter-size folders.

5. Quality: There are a number of factors to look for when considering the quality of a clear presentation of folders. Clear vision kits are available with varying degrees of clear vinyl on the front, back and spine. Better quality used vinyl folders that will not transfer toner from their documents that allows you to reuse the binders. Binding of higher quality too heavy use chipboard, have the deepest pockets on the inside and which often include lifting of the road. If the plan for the reuse of their presentation binders for multiple reports or presentations, these are all things that you should look for.

The use of these five characteristics that you should be able to better choose the best presentation folder clear vision for your organization. While you make your choice, keep in mind that many of the clear presentation folders available in the market are designed for one time use and are not built with quality materials. If the plan for the reuse of their folders and do not want to fall into the hands of your customers may want to consider buying higher quality kits.

It is a commonly held belief that first impressions are made within the first few seconds of an encounter and it is no different when it comes to web pages. With most Americans being on the internet, well crafted website design is critical to success of any business.

Do you have a small budget but big web design dreams? Don’t fret! This guide will highlight what is negotiable and what is non-negotiable with your web designer. Walking into the negotiation with a plan of what are feasible points of compromise will lead to a better rate of negotiation success in the long run.
First things first, what part of the “web design” process are you in? Typically, the process involves the consultation “creative” phase, design phase, and then maintenance for the finished product. Each phase must be treated as a separate entity and allows for different points of negotiation. Where you are in the process will affect how much leverage you have.

1. Just Starting: What to Talk About. If you are just starting out and have yet to meet with your web designer, you have the most wiggle room for negotiations. During your first meeting with your web designer (which may require a consultation fee), you will talk about the goal of your site and the general mood you want to convey. This is a critical part of the meeting, come prepared with ideas of what you want to accomplish and what you definitely what to include. The rest of the meeting will cover the specifics of the project such as a project timeline, price points and logistical issues. These last three talking points may not seem as significant as the site’s appearance but will greatly influence your relationship with your web designer. Make sure you are both in agreement.

2. Negotiation Time. Splitting the contract into phases gives you the best deal as well as flexibility if you decide to switch to a different designer. By splitting the contract into the different phases, you pay a contract price rather than an hourly rate. The preliminary contract could be just the basics such as a blueprint for the page and the design of the homepage only. The reason this is significant is that you can now switch to another company or renegotiate the initial terms now that you have idea of how the graphic designer works.

Paying hourly generally becomes expensive, if you can, try to have the whole project as a contract rate. If you pay for the entire project as a contract rate, you may need to pay some upfront costs for the designer to starts and will probably be required to pay in installments.

3. Contract: The contract does not need to include the very specifics of what the website’s appearance but should detail what is expected of each party. For example, the text color is not something that needs to be delineated in the contract. Things such as payment periods, timing, ownership rights and a breach of contract agreement need to be discussed in your contract. Ownership rights are important! Make sure you purchase the rights to your logo and anything else that is clearly identifiable as belonging to your company.

4. Contract is Signed, Design Work Complete: Negotiation Still Possible. Although it may feel like you have no room for negotiation because the project is “done”, you still have space for negotiations. This is particularly true if you are working with a smaller or free lance web designer. Places for negotiating include extending your contract (for a discount) or hiring your designer to do the web hosting or maintenance for your site (granted, this is only an option if you did not agree to this in your initial contract). Ask if you can pay a lower installment or if you can earn discounts if you refer clients or trade services.

Presenting

Companies seem absolutely obsessed with giving their sales force Product Knowledge. Of-course sales people need product knowledge but do they really need all the product knowledge they receive? I don’t think so.

A salesperson needs to know their company’s USP. They also need to know the USPs of the product they are selling. U.S.P. stands for Unique Selling Point. A prospective customer would probably want the same information. They want to know why they should buy this particular product and why they should give their order to this particular company. It is absolutely unbelievable how many so called salespeople cannot address these two basic questions. The answer is they are untrained.

If we take the insurance industry for example. Salespeople, or advisers as they prefer to be known, are given mountains of product training and little to no sales training. This is probably because insurance companies are of the belief that the best salespeople are the best informed people. If this were true then the best salespeople in the insurance industry would be actuaries, which is not the case. It would most likely be the same in every industry. Those who design and produce the product are usually not the best salespeople. It is a case of horses for courses. If a company needs a salesperson then hire a salesperson, but if they need a manager or a fabricator then hire someone who can do those jobs. Please don’t ask someone who is suited to one job to do another. This strategy can only end in failure.

What is happening so often is that companies are sending out representatives into the open marketplace and these representatives have lots of information about their product and no idea what they are doing in the sales meetings. They flounder like a fish out of water and become mere order-takers with poor conversion rates.

The niche system recognises that very often sales are lost inadvertently because during the presentation a salesperson says one thing but a customer hears another. We are about to discuss something which everyone accepts exists but few address. I refer to Facts, Claims and Benefits.

We have all heard of these words but we seldom try to separate them. For example, if I hold up my watch in a room full of salespeople and say, “Give me a FACT about this watch which would make someone interested in it.” Someone may say, “It’s a good time keeper.” That is supposed to be a FACT about the watch but should I ask a potential customer if the statement was a FACT a CLAIM or a BENEFIT they may not know or say that it is all three. Either way there is a breakdown in communication which should not be allowed to happen in a presentation. So how can this be solved?

I ask my students to deliver each of their USPs slowly and in the following way. Make a statement about the product, followed by the word BECAUSE. Instantly the first statement is a FACT and the second is a CLAIM. Finish the presentation of the USP with a phrase such as WHICH MEANS TO YOU THAT… This makes the third statement a BENEFIT. Now both you and the customer known exactly what is being said. How can anyone expect another human being to make a final decision if they are talking at cross-purposes?

Once you have done your FACT, CLAIM and BENEFIT for each USP you may proceed to say why you think it suits the customer. Begin that phrase with “WHICH MEANS TO YOU…” Finally, ask if the customer also thinks it is a good idea.

Why do this? Do this because you are adding to the Reasons For Buying Now column.

Niche can improve your conversation rates, BECAUSE, it utilises the techniques adopted by top sales persons, WHICH MEANS THAT, you will be more confident in the sales meeting since you are utilising techniques adopted by top sales people before you, BUT THE REAL BENEFIT to you is… you will make more money by closing more frequently. Now in your opinion doesn’t that sound like something which interests you?

Well does it? Have I impressed you yet? Could you do this? Of-course you could.

A story told by Norman Vincent Peale in the 1960′s is as true today as it was then. He told a story of a pastor who decided to preach a mission in the southern states of America. He prepared his sermon, hired a marquee, sent out his posters and waited patiently for the evening of the sermon. When it arrived only one farmer turned up. The pastor asked the farmer what he should do and the farmer replied that he had come to hear the pastor preach so he should preach. This the pastor did willingly. For three hours he delivered a sermon of hell fire and damnation and the farmer listened attentively. When it was over the pastor asked the farmer what he thought of the sermon. The farmer replied, ” Pastor, I don’t know much about preachin’ but I do know a lot about farmin’. Now if I had a barn full of hay and a field full of cows and it can to feedin’ time but only one cow turned up, I’d feed that cow, BUT, I wouldn’t give it the entire barn full of hay.” The farmer then left.

The moral of this story is that salespeople need to give their customers product information but they don’t have to give them everything there is to know about the product. That is why it is so important to find out what the client wants and for you as a salesperson to know your USPs without having to think. You owe this to yourself and to your prospective customers.

Every time a customer agrees with a USP, this is a buying signal. Trust me!

Every buying signal is an invitation to close.

I would recommend that all salespeople developed their presentations to make them short and to focus in on USPs. Observe successful salespeople and copy them if you have to, but develop a sound and informative presentation. Make it a short presentation. Remember, if your presentation is too long or just plain boring then your customers will probably lose the will to live and just simply switch off. You must excite interest at the presentation stage.

SUMMARY:

1. Excite interest by having a short but informative presentation centred around USPs. Don’t miss out this stage or rush through your presentation.
2. Remember Fact, Claims and Benefits.
3. Watch out for buying signals.